Our client, a growing equipment rental organization, is seeking a Senior Fleet Manager to join their team. This role is responsible for overseeing enterprise fleet strategy, performance, and asset lifecycle management to maximize return on invested capital. The position requires managing fleet mix, utilization, and capital deployment across rental and heavy equipment segments, working closely with sales, operations, service, and logistics to optimize fleet availability and efficiency.
Salary + Additional Benefits:

• $120,000-$150,000 + Discretionary Bonus
• Medical, Dental, Vision Insurance
• 401K - company match

• Develop and execute enterprise fleet strategies aligned with revenue growth and ROIC targets.
• Plan and manage equipment purchases, redeployments, and dispositions.
• Optimize fleet mix across various segments based on demand and profitability.
• Monitor and improve fleet utilization performance across all branches and categories.
• Identify underperforming assets and lead actions such as repositioning, re-renting, or disposing.
• Collaborate with sales and operations to enhance fleet demand coverage and reduce idle time.
• Track key fleet performance metrics including utilization percentage, time on rent, and idle assets.
• Lead fleet rotation strategies to match demand and minimize logistics costs.
• Manage the full lifecycle of equipment, including acquisition, maintenance, and disposition.
• Monitor fleet age, maintenance costs, and asset return performance to ensure optimal lifecycle management.
• Establish and enforce asset disposition criteria based on ROI, utilization, and costs.
• Partner with sales to align fleet availability with demand and pricing strategies.
• Support maintenance strategies and downtime reduction efforts in collaboration with service teams.
• Coordinate with logistics to ensure efficient equipment movement and positioning.
• Develop reporting tools and dashboards to monitor fleet performance and provide insights.
• Provide data-driven recommendations for executive review and decision-making.

• Bachelor's degree in Finance, Engineering, Business, or a related field preferred.
• 7-10 years of experience in fleet or asset management, preferably in rental, construction, or industrial services.
• Proven track record managing large, diversified asset portfolios.
• Strong financial and analytical skills, including ROI, capital planning, and forecasting.
• Deep understanding of utilization, asset performance, and lifecycle economics.
• Ability to translate data into actionable decisions.
• Experience with fleet management systems and analytics tools.
• Highly analytical and data-driven mindset.
• Disciplined and objective decision-making skills.
• Results-oriented with strong accountability.
• Strategic thinker capable of execution across field and corporate environments.
• Relevant certifications such as CPIM are a plus.