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Marketing Director

Scottsdale, AZ 85254

Posted: 05/07/2024 Employment Type: Direct Hire Function: Marketing/Creative Job Number: 23509 Pay Rate: $100,000 - $115,000 + Bonus

Job Description

Our client, an established, high-growth beauty supply & education company, is looking for a Marketing Director to oversee all marketing channels and tools. The ideal candidate is adept at making data-driven decisions and has a solid history of managing thriving e-commerce businesses. Collaborating with the stakeholders & external partners, the new leader will drive the company’s ambitious growth objectives by implementing innovative strategies and maximizing ROI.

Salary + Additional Benefits:
  • $100,000 - $115,000 + bonus
  • Medical benefits
  • Opportunities for advancement

Location: Scottsdale, AZ – Hybrid
Type of Position: Direct Hire


Responsibilities:
  • Oversee all digital marketing and commerce efforts, including SEO, paid search, retargeting, display ads, email, and affiliate marketing, Shopify, direct mail, etc.
  • Oversee all in person and event-based marketing such as conferences, pop-ups, activation events, and parties. Develop new and innovative strategies to reach consumers outside of our audience.
  • Identify and facilitate new categories and continuous development of new products. Use consumer insights to fill the product pipeline with breakthrough innovation.
  • Increase brand awareness and organic visibility through press and PR.
  • Manage P&L through detailed forecasting, budget development and oversight, revenue generation, and marketing activities in conjunction with other internal and external teams.
  • Develop and share regular performance results, including relevant KPI dashboard, ROI for marketing investments, promotions and campaigns, customer insights and sales forecasting. Tie to NPS, CPA, CAC, and LTV goals.
  • Employ a data-driven strategy to build and execute a digital testing roadmap across messaging, creative, audience, frequency, and channel mix.
  • Develop and optimize customer acquisition and retention strategies based on rigorous traffic and conversion analytics /KPIs.
  • Manage email campaigns and segmentation to fully optimize this channel.
  • Work with Customer Service to ensure consumer satisfaction and to gain insights.
  • Manage promotional + advertising budgets, unique product + merchandise offerings, and our fast-growing Amazon business.
  • Collaborate with brand and creative on design and functionality enhancements for our website, store, and social media campaigns to improve conversion.

Requirements:
  • Bachelor's Degree required; MBA preferred
  • A proven track record of delivering online sales growth, executing digital campaigns, managing digital marketing budgets, and owning ecommerce analytics
  • Experience in PR generating visibility in the press and with media outlets
  • Expertise with SEO, Google Analytics, Amazon, Shopify, Klaviyo, CRM software, and Meta Ads
  • Minimum 5-7 years of experience developing brands using primarily alternative marketing vehicles (social media; channel marketing; etc.)
  • Expert knowledge of DTC e-commerce understanding of what drives e-commerce sales and a passion for user experience
  • Growth hacking mindset: must be highly quantitative, analytical, and a technical self-starter
  • Experience in developing and implementing marketing strategies and tactics in new and competitive markets
  • Strong analytical and organizational skills
  • Excellent project management skills
  • Ability to work independently
  • Entrepreneurial
  • Innovative & creative thinker

Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications. However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.
 

Meet Your Recruiter

Rosie Fisk
Recruiter - Murray Professional

Specializing in matching talent with exciting opportunities in Human Resources, Accounting/Finance, Sales, Marketing, Administrative, and Customer Service.

 

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About Scottsdale, AZ

Ready to embark on a career adventure in Scottsdale, Arizona? This vibrant city nestled in the heart of Maricopa County offers a perfect blend of desert landscapes, world-class resorts, and a thriving arts scene, promising endless growth opportunities for job seekers. From exploring the iconic Camelback Mountain to indulging in Southwestern cuisine at local favorites like The Mission, Scottsdale is a place where career aspirations and quality of life harmoniously coexist. With nearby attractions like the Scottsdale Museum of Contemporary Art, Taliesin West, and the Scottsdale Stadium - home to the San Francisco Giants during spring training - there is no shortage of unique experiences waiting to be discovered. Dive into our job listings today and unlock your full potential in this dynamic and enchanting city!