Job Openings

Director of Marketing

Houston, TX 77042

Posted: 07/01/2021 Employment Type: Direct Hire Function: Marketing/Creative Job Number: 20753 Pay Rate: DOE

Job Description

Chief Marketing Officer will be responsible to guide the company’s marketing efforts through this next stage of growth. Reporting to the Chief Executive Officer, this senior leadership position be responsible for creating and executing the marketing and brand strategy that ties together all business units and acquisitions with a strategic and hands- on approach and through the hiring, managing and coaching of an internal marketing team as well as external agencies. This leader will be responsible for the creation and development of innovative marketing strategies, campaigns and programs to grow the brand and increase revenue, leveraging their track record of success working across a wide range of marketing channels. This leader will also be responsible for the development and execution of a rebranding strategy in line with the company’s M&A, growth strategy.

Location: Houston, TX

Salary: Depends on Experience

Responsibilities:

  • Lead the overall marketing and branding strategy with assigned budget and targets
  • Establish goals, develop a scalable marketing strategy and create integrated marketing programs that support the priorities and long-term goals of the business as a whole and that also brings awareness and action to health and wellness industry
  • Develop segmented marketing strategies that enable targeted marketing to consumers including champions, clients, influencers, partners, practitioners, governing bodies and education institutions
  • Reinforce and strengthen the brand voice and elevate the reputation of the organization, positioning it as a pioneer and as a leader
  • Establish an online presence that drives awareness and engagement activating influencers and consumers to engage with and elevate the brand
  • Develop proactive data mining and analysis tools and reports to extract insights and help steer business decisions, strategies and campaigns
  • Work cross-functionally with other members of the organization to align business objectives to marketing strategy including communications, service delivery, sales, business development, medical team, laboratory team, and strategic partnerships
  • Lead all planning and process for the marketing team including hiring internally and external agencies

Requirements:

  • Minimum 10 years of experience in B2B and B2C marketing in relevant sectors
  • A demonstrated track record of success growing a brand into a leadership position in the Healthcare industry
  • Experience optimizing all marketing channels and programs including email marketing, performance marketing, social media, content marketing, growth marketing strategies, mobile, offline, media and PR, community engagement and grassroots marketing
  • A strong creative streak and demonstrated track record of brand development and storytelling
  • Experience creating internal marketing systems and infrastructure for the existing business and new market expansion
  • Experience promoting brands and marketing services in highly regulated markets would be considered an asset.

Meet Your Recruiter

Kimberly Carpenter
Director of Recruiting - Murray Resources

Specializing in matching talent with Human Resources, Administrative, Sales, Marketing, Accounting, Finance, and Customer Service roles.
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