Digital Marketing Specialist
10625 Telge Road Houston, TX, TX 77095
Solutions driven management company is seeking a Digital Marketing Specialist to join their team. This position will develop and execute the internal and external digital marketing and communication activities.
Salary: $50,000-60,000 + DOE
Location: Houston, Texas
- Support sales and business development efforts as needed.
- Work proactively with cross-functional team on product launch and marketing activities.
- Create, edit and manage website content, blogs, case studies, white papers, testimonials, marketing collateral, etc.
- Drive customer engagement with lead generation opportunities through digital advertising channels such as social media, SEM, SEO, blog posts, and direct email marketing.
- Conduct analysis of results and develop test plans to continuously improve email performance.
- Track and report on key performance metrics including campaign analytics, brand metrics, customer metrics, and overall return on investment for website and digital marketing campaigns.
- Ensure email messages are properly constructed to adhere to regulatory and industry best practices.
- Maintain design and messaging consistency across all business communications, online and digital platforms.
- Stay well-informed of industry events and trends.
- Proficiency in social media, email marketing and other digital marketing tactics.
- Proficient in the use of MS Office including; Outlook, Excel, Word, and PowerPoint.
- Proficient in managing websites using WordPress.
- Experience with Salesforce CRM preferred
- Proficient with graphic design.
- Bachelor’s Degree in Marketing, Advertising, Communications, or Public Relations; or equivalent combination of education and relevant experience
- 3-5 years’ experience in Digital Marketing required